Pro scenario

The Situation

You're being interviewed by a journalist who may be looking for a controversial soundbite or trying to catch you off-guard. Every word could be quoted.

Why This Conversation Is Difficult

  • Loaded questions with false premises
  • Pressure to give soundbite answers
  • Can't control how you'll be edited/quoted
  • High stakes with wide audience

Your Goals

  • Stay calm and controlled throughout
  • Bridge from hostile questions to your message
  • Don't take the bait on loaded questions
  • Leave with your key points delivered

Phrases That Work

" The important point here is...
" I wouldn't characterize it that way. What I'd say is...
" That's not quite accurate. The reality is...
" I understand why you're asking that. Let me give you some context.
" I'm not going to speculate on that. What I can tell you is...

Common Objections & How to Handle Them

"Isn't it true that..."
Correct the premise before answering
"Critics say..."
You don't have to defend against anonymous critics
"Yes or no?"
Refuse false binary if the question is misleading

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