The Situation
You're presenting to the board: investors, directors, stakeholders. The news isn't good, or there are challenging questions coming. Your credibility is on the line.
Why This Conversation Is Difficult
- Bad news reflects on your leadership
- Board members may be adversarial
- Questions you can't fully answer
- Stakes for your position and company
Your Goals
- Present the situation honestly
- Own problems without excuses
- Show you have a plan
- Maintain confidence in your leadership
Phrases That Work
"
I want to be direct about where we are and what we're doing about it.
"
Results are below target. Here's why, and here's our plan.
"
I take responsibility for this. Here's what I've learned and what we're changing.
"
I don't have a complete answer yet, but I'll follow up by [date].
Common Objections & How to Handle Them
"Why should we have confidence in this plan?"
Point to evidence, adjustments made
"Have you considered replacing X?"
Show you're evaluating everything
"This is the third miss in a row"
Acknowledge pattern, show different approach
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